Concept for Competitor Review Website
This year at BarCamp Nashville, I presented on how to make Google your prison slave. One of the concepts I talked about was the idea of capturing a competitor's traffic through the use of product...
Example of Good Link Bait
I just found this linkbait mentioned in my RSS reader. It's a site called How Long Could You Survive Chained to a Bunk Bed with a Velociraptor?. To search marketers, this is an obvious attempt at...
Proof That Linking Out Actually Engages Readers
There are many reasons to link out from your website. Sometimes it's to link to a trusted partner or to a sister website. If you're a search engine optimizer, you link out because it helps your...
AMC Hates (Then Hearts) Twitter for Rogue Mad Men Promotion
It still amazes me how old school thinking (mainly about copyright) still interferes with the ability to allow fans to advertise for you. The most powerful and cost-effective form of advertising on...
Do You Have An Online Strategy? Rex Hammock Does
I can't tell you how many times I've struggled to get clients to agree to put a simple blog on their company website. The idea of semi-casual publishing on a corporate website, even for small...
Google vs Text Link Ads
Google has reached a monopolistic milestone with its recent changes to the treatment of paid links. While I believe they are still operating within reason, they are edging ever closer to the danger...
Husband and Wife Traffic Building Smackdown
A fellow web designer has recently started a public battle with his wife on the Internet. It's not what you think though — they're battling to see who can have the most popular blog within the...
Increase Your Google AdSense Revenue With Ads Black List
There are several ways to increase AdSense revenue — good color schemes, intelligent designs and clever ad positions. I recently stumbled upon another way to improve AdSense revenue. It's called...
New StumbleUpon Toolbar Enhances Google and Yahoo! Search
One of my favorite social media services is StumbleUpon. I like it because it's one of the best ways to discover new websites, and it's also perfect for marketing Web pages and websites. For some...
Corporate Link Bait Examples
There's been a lot of buzz lately about link bait. Link bait is a term used for creating content that will get people to link to it. It's not a new concept, but now it seems to have an semi-official...
Google's Binary Search May Propel New Security, Copyright And SEO Initiatives
A recent PC World article, "Google's Binary Search Helps Identify Malware", shed light on a little known feature of Google's search engine — the ability to search binary files. Google is...
Web Directories And SEO
There's been a lot of buzz lately about Web directories and their relationship to SEO. This can be seen in recent articles by Aaron Wall and Loren Baker. Although Web directories have become as...
How to Make a Small Business Website Stand Out in the SERPs
The Register reported on new research that suggested "49% of small businesses fail to submit their company's website to search engines." Furthermore, only "2/3 of Internet users told researchers...
Search Engine Marketing Without PPC
If you go to just about any search engine marketing (SEM) specialist, you'll find out that their main service usually involves pay per click (PPC) advertising. Misleading consensus among SEM service...
Goodbye Webalizer, Hello Google Analytics!
Google Analytics was announced today, and it's a big step forward for webmasters and web metrics. Urchin, which Google bought earlier this year and used as a foundation for Analytics, was a nice...
